A creator filming her work with a phone on a tripod in a bright studio

MEL AT THE MARKET · THE B-ROLL BANK

The B-Roll
Bank.

From idea to overflow.

Your everyday life is already content.

Let's show you what to film.

Answer ten questions about your real routines. Get 30 B-roll ideas with shot lists, hooks, and captions built around your life.

Try the B-Roll Bank See a live sample
Hands filming a coffee cup with a phone
Already living it. Now film it.
REAL LIFE. READY TO FILM.
01 / YOUR LIFE02 / YOUR IDEAS03 / YOUR CONTENT 5 MIN CREATIVE BRIEF

Sound familiar?

You know you should post. You just don't know what to film.

You open the camera and go blank.

Generic idea lists don't fit your life.

Filming feels like a second job.

You don't want to show your face, kids, or home.

You film clips, then don't know what to say.

Your best moments happen when you're not planning.

Before / after

From a vague idea to a clip you can actually shoot.

Before

"Post a morning routine video."

After

The first ten minutes of school drop-off

Overhead · backpack by the door · hands enter frame · 6s → side angle push-in · 7s

"If your mornings look like this, we'd be friends."

How it works

Three steps. About five minutes.

  1. STEP 01 / 03

    01

    Answer

    Ten short questions about your work, voice, routines, and boundaries.

  2. STEP 02 / 03

    02

    Receive

    30 distinct ideas grouped into themed days, sized to your filming time.

  3. STEP 03 / 03

    03

    Film

    Follow the shot list, use the 7-day batch planner, tick off the checklist.

Live sample

Type something. Watch an idea build.

Updates instantly. Built with a prototype rules engine — not live AI.

Morning Rituals

Light-through-the-window B-roll at your shop

  • — Low angle toward window — optional face moment: curtain or blinds (8s)
  • — Close-up: your mug in the light (6s)

Tell me you also chase good light around your house The light in my shop catches the little details of morning coffee that I usually walk straight past. No special occasion. No big reveal. For local customers: an ordinary moment doesn't have to become something else to be worth noticing. Which part of morning coffee feels most familiar to you?

Idea 01 · Morning Rituals

10 MIN

The first ten minutes of morning coffee

  1. 01Overhead, top-down — optional face moment · Static — let hands enter frame · 6s
  2. 02Side angle at table height · Slow push-in · 7s
  3. 03Over-the-shoulder · Handheld, slight sway · 5s

Hook

"If your morning coffee looks like this, we'd be friends"

Hands capturing everyday coffee with a phone
From idea to overflow.

What's included

Everything you need to press record.

  • 30 personalized B-roll ideas in six themed days
  • Shot lists: angle, props, movement, 5–10 second durations
  • Three hooks per idea: funny, curiosity, relatable
  • Ready-to-post captions built from your real routines
  • Story follow-ups and soft calls to action
  • 7-day filming batch planner + shot checklist
  • Favorites, effort filters, copy buttons, print export
  • Face-free and privacy-aware options

Made for

Real people with real routines.

Small business owners

Show the work behind your product.

Coaches & service pros

Build trust between the sales posts.

Moms & caregivers

Film around the chaos, face optional.

Creators starting out

A plan instead of a blank screen.

The founder

"I built this because the best content is usually the life you're already living — you just need someone to point the camera."

Created by Melinda Watts, founder of Mel at the Market

Pricing

One plan. One time.

Beta access

$27

one-time

Proposed beta price · not on sale yet

Start with the free preview: your first 3 personalized ideas, no account, no payment details.

Try the free preview

FAQ

Honest answers.

Is this AI?+

Not yet. The current version is a transparent prototype: a rules-and-combination engine that builds ideas from your answers. It runs in your browser.

Do I have to show my face?+

No. Tell us your comfort level and shots switch to hands, POV, and detail angles.

How long does filming take?+

You choose 10, 30, or 60 minutes a day. Shot lists and the 7-day planner adjust to your time.

Is my information stored?+

Your answers are saved only on this device so you can pick up where you left off.

Can I buy it today?+

Not yet. $27 is a proposed beta price. The unlock inside the studio is a simulation — no payment is taken.

Will this grow my account?+

We can't promise results. It helps you know what to film and saves planning time; the rest depends on many things.

YOUR NEXT CHAPTER STARTS HERE

Stop wondering what to post.

Try the B-Roll Bank